Shooting Sports

Shooting Sports

Premium Ammunition

Highly engineered products designed for ultimate performance

  • ~$350M in FY16 Net Sales
  • Preeminent brands in the ammunition segment of the Hunting / Shooting Sports category
Handgun Ammunition Rifle Ammunition Shotshell Ammunition
Rimfire Centerfire Rimfire Centerfire

Value/Target Ammunition

Reducing cost of practice allows users to shoot more, and more often

  • ~$850M in FY16 Net Sales
  • Value products reinforce “Good, Better, Best” strategy, allowing profits to be captured across the demand curve
Handgun Ammunition Rifle Ammunition Shotshell Ammunition
Rimfire Centerfire Rimfire Centerfire

Firearms

No nonsense, performance driven portfolio of firearms

  • ~$200M in FY16 Net Sales
  • Positive momentum in FBI Adjusted NICS checks continues to drive sales (8% CAGR from 2006 to 2015)
Traditional Rifles Modern Sporting Rifles Shotguns
Rimfire Centerfire

= Vista Outdoor market position