Premium Ammunition

Highly engineered products designed for ultimate performance

  • ~$300M in FY18 Net Sales
  • Preeminent brands in the ammunition segment of the Hunting / Shooting Sports category
(2)Handgun Ammunition (2)Rifle Ammunition (2)Shotshell Ammunition
Rimfire Centerfire Rimfire Centerfire

= Vista Outdoor market position(1)

Notes:
  1. Source: 2017 Southwick Associates
  2. Represents market position for the combined premium and value/target markets

Value/Target Ammunition

Reducing cost of practice allows users to shoot more, and more often

  • ~$650M in FY18 Net Sales
  • Value products reinforce "Good, Better, Best" strategy, allowing profits to be captured across the demand curve
(2)Handgun Ammunition (2)Rifle Ammunition (2)Shotshell Ammunition
Rimfire Centerfire Rimfire Centerfire

= Vista Outdoor market position(1)

Notes:
  1. Source: 2017 Southwick Associates
  2. Represents market position for the combined premium and value/target markets

Firearms

No nonsense, performance driven portfolio of firearms

  • ~$200M in FY18 Net Sales
  • Positive momentum in FBI Adjusted NICS checks continues to drive sales (5% CAGR from 2006 to 2017)
Traditional Rifles Modern Sporting Rifles Shotguns
Rimfire Centerfire

= Pursuing strategic alternatives

= Vista Outdoor market position

Notes:
  1. Source: 2017 Southwick Associates